Where to open an affiliate marketing company?

Fintech Harbor Consulting | Where to open an affiliate marketing company?
Reviewer: Bohdan Popovchenko
Reviewer: Illia Ivanko
Table of contents
Where to open an affiliate marketing company (traffic arbitrage)? Which country in the world is better? Everything is described in detail in our article.

What traffic arbitrage is?

Traffic arbitrage is a popular and effective type of digital marketing strategy. It has gained significant traction in recent years. It involves a partnership between an advertiser and an affiliate. An affiliate promotes the advertiser’s products or services through various marketing channels. It may include websites, social media, email marketing, and more. In return, the advertiser pays the affiliate a commission for each sale.

Quickly select a jurisdiction and register your company anywhere in the world online

How does affiliate marketing work?

To start a traffic arbitrage program, the advertiser creates an affiliate arbitrage program and provides the affiliates with unique tracking links or codes to promote their products or services. The affiliate then uses these links or codes to promote the advertiser’s products or services through their marketing channels. When a potential customer clicks on the affiliate’s unique tracking link or code and makes a purchase, the affiliate earns a commission. The commission structure can vary, but it is typically a percentage of the sale.
Affiliate marketing provides several benefits for both the advertiser and the affiliate. For the advertiser, it can increase brand exposure, drive sales, and expand their reach. For the affiliate, it can provide a passive income stream and an opportunity to monetize their website or social media presence.
Affiliates must create high-quality content that is informative, engaging, and relevant. They must also ensure that promoted products or services align with their audience’s interests and needs. Advertisers must also provide high-quality products or services and ensure that their affiliate program is structured to incentivise and reward affiliates for their efforts.

Pros and cons of traffic arbitrage

Affiliate marketing has become increasingly popular and can be a profitable venture. However, it’s crucial to consider the pros and cons before jumping in.
  1. Easy to perform. As an affiliate marketer, you don’t have to worry about product development, support, or fulfilment. Your focus is on digital marketing, making it an easy business to start.
  2. Low risk. Affiliate programs have no upfront cost, allowing you to start earning money without an initial investment. You can also earn passive income through commission.
  3. Easy to scale. Affiliate marketing can be scaled without hiring extra help. You can introduce new products to your current audience and build campaigns for additional products.
  4. Diversified income. Affiliate marketing allows you to diversify your income stream, making it a good way to supplement your earnings.
  1. Requires patience. Affiliate marketing requires time and patience to grow an audience and gain influence. It’s not a get-rich-quick scheme.
  2. Commission-based. Affiliate programs work on a commission basis, meaning you have no guaranteed income. You’ll need to work hard to drive sales and generate leads.
  3. No control over the program. Affiliates must follow the guidelines set by the company offering the program. You may also have competitors promoting the same product. Accordingly, it may be challenging to differentiate yourself from others in the market.
  4. Trust-based. Successful affiliate marketing is built on trust, which takes time and effort to establish. You should only promote products you use or recommend personally.

Benefits of registering an affiliate marketing company abroad

Registering an affiliate marketing company abroad can offer several benefits to entrepreneurs:
  • Access to a broader market can help to expand the business reach and increase revenue opportunities. Entrepreneurs can tap into new markets and reach customers who may be interested in their products or services.
  • Reduced regulatory requirements. Entrepreneurs can save time and money on compliance and legal fees, as well as reduce their tax burden.
  • Establishing an affiliate arbitrage company abroad can provide access to a pool of talent that may not be available locally. By tapping into a foreign workforce, entrepreneurs can find skilled professionals.
  • Entrepreneurs can diversify their businesses and reduce their reliance on the local market. It can help mitigate risks associated with the local economy and provide a buffer against market fluctuations.
Fintech Harbor Consulting | Where to open an affiliate marketing company?

Top countries where it is better to open a traffic arbitrage company UK

  • Large market. The UK has a large and diverse market with a population of over 66 million. It provides a significant customer base for affiliate marketing companies.
  • Easy access to funding. The UK has a well-developed investment sector, making it easier for companies to secure financing for growth and expansion.
  • Well-established financial and banking system. The UK has a well-established financial and banking system. It provides businesses with access to a range of financial services and support.
  • Speedy registration process. The company registration process in the UK can be completed within ten days with minimal documentation.
  • Clear reporting criteria. The UK has developed transparent standards for reporting. Besides, it has an established infrastructure of accountants to assist companies in compliance.
  • Efficient judicial system. The judicial system in the UK is one of the best in the world for resolving various types of disputes and protecting the rights of businesses.
Disadvantages of registering an affiliate marketing company in the UK:
  1. Complex tax system. The UK has a complex tax system, which can be challenging for companies to navigate and comply with. Besides, since April 1, 2023, corporate tax in the UK has grown up to 25 %.
  2. Competition. The UK has a highly competitive business environment with many established and well-funded affiliate marketing companies.
Fintech Harbor Consulting | Where to open an affiliate marketing company?


  1. Favourable business environment. Singapore has consistently been ranked as one of the best places to do business. The country is known for its low bureaucracy and efficient company registration processes.
  2. Strategic Location. Singapore is located in the heart of Southeast Asia. It makes the country an ideal location for businesses looking to tap into the fast-growing economies of the region.
  3. Singapore has a highly stable financial system that is globally recognized. Its financial sector is well-regulated and is known for its reliability and security.
  4. No currency control. Singapore does not require currency control restrictions. It makes the country an ideal location for businesses that operate globally and need to work with various currencies.
  5. Offshore status. Companies that conduct business exclusively outside of Singapore are given offshore status. It offers certain tax benefits and exemptions.
Disadvantages of registering a traffic arbitrage company in Singapore:
  1. Strict Regulatory Environment. While Singapore has a favourable business environment, it also has strict regulations and compliance requirements that businesses must adhere to.
  2. Limited Access to Capital. While Singapore has a growing startup ecosystem, it may not offer the same access to capital as some other jurisdictions, such as the US or UK.


  1. E-Residency. Estonia offers e-Residency, which allows entrepreneurs to start and run a company online.
  2. Low corporate tax rate. Estonia has one of the most favourable taxations around the globe. A 0% corporate tax is applied to non-distributed profit (14-20% corporate tax rate on distributed profit).
  3. Ease of doing business. Estonia’s streamlined processes, digital infrastructure, and supportive business environment have led to its ranking among the top countries in the world for ease of doing business.
  4. Access to the European market. Estonia is a member of the European Union. It means that companies registered in Estonia have access to the EU’s vast market and can benefit from its free trade agreements.
  5. No minimum share capital requirement. Unlike many other countries, Estonia does not require a minimum share capital for starting a company. It makes it easier and more affordable to start a business.
Disadvantages of registering an affiliate arbitrage company in Estonia:
  1. Limited local market. Estonia is a relatively small country with a population of just over 1.3 million. It means that the local market for affiliate marketing may be limited.
  2. Limited banking options. Opening a local bank account in Estonia can be challenging due to strict regulations. If there is a lack of business activity within Estonia, the bank may close the account.
Fintech Harbor Consulting | Where to open an affiliate marketing company?


  1. Large and diverse market. The USA has a large and diverse population of over 331 million people. It provides businesses with access to a large potential customer base.
  2. Strong legal framework. The USA has a well-established legal system that protects businesses and consumers.
  3. Access to funding. The USA has a well-developed startup ecosystem, with access to funding and support for new businesses.
  4. Speedy registration process. In some states, e.g. Delaware, it is possible to register a company remotely and quickly.
  5. Closed registry of ultimate beneficial owners (Delaware). It means that the personal information of shareholders and beneficial owners is not publicly disclosed.
Disadvantages of registering a traffic arbitrage company in the USA:
  1. High taxes. In the United States, corporations are subject to 21% federal corporate income tax. Furthermore, companies are also subjected to local-level corporate tax. Its amount varies across different states.
  2. Litigious environment. The USA has a litigious environment, with a higher risk of lawsuits and legal disputes.
  3. Competitive market. The affiliate marketing industry in the USA is highly competitive, so it could be difficult for new businesses to gain market share.
  4. Limited privacy protections. The USA has fewer privacy protections than competitive jurisdictions. It may concern businesses that handle sensitive data.
Fintech Harbor Consulting | Where to open an affiliate marketing company?


  1. Strategic location. The UAE is strategically located between Europe, Asia, and Africa, making it an ideal destination to serve markets in these regions.
  2. Tax benefits. The UAE offers a tax-friendly environment, with 0% personal income tax and low corporate tax.
  3. Easy business setup. The process of setting up a company in the UAE is straightforward, with minimal bureaucratic red tape.
  4. No currency restrictions in UAE. Both residents and non-residents can hold fully convertible bank accounts onshore or offshore in dirhams or foreign currency.
  5. Free zones. The UAE has several free zones that offer various incentives, such as 100% foreign ownership, no taxes, and no customs duties. These free zones are ideal for marketing affiliate companies that operate internationally. However, there are several limitations for the company established in the free zone. It includes the mandatory appointment of a local agent, a locally approved audit law firm, etc.
Disadvantages of registering an affiliate marketing company in the UAE:
  1. Competition. The UAE has a competitive market, with many other companies operating in the same sector. It may be difficult for new marketing affiliate companies to establish themselves.
  2. Local shareholder. Setting up a company in UAE (except free zones) requires a mandatory 51% UAE national shareholding.

The cost of registering an arbitration company abroad

At our company, we understand that cost is a critical factor when establishing an affiliate marketing company. We are dedicated to providing transparent and competitive pricing for our clients. Our team offers a range of services related to company formation. It includes legal and regulatory compliance, tax planning, and ongoing support.
If you want to know more about the estimated cost, don’t hesitate to contact us.


When it comes to choosing the country for registering your business, there are a plethora of factors that come into play. It includes turnover, number of transactions, actual income, source of traffic purchase, and available payment methods. While it may be tempting to solely rely on internet research and the advice of colleagues, it is essential to keep in mind that not all recommendations will fit the initial data of your business. So, it is highly recommended to seek the assistance of experienced professionals.
Our team specializes in assisting businesses with the registration process in various countries. Before starting the registration of a company in any jurisdiction, it is highly advisable to consult with our team.
Our expertise and knowledge can help you to determine the most suitable option based on your business needs and capabilities. With our assistance, you can ensure that your company is registered in the most tax-efficient and compliant manner, ultimately leading to long-term success.
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